Creative direction and design of branding, web store, and art direction of illustrated books and posters. Hello Moppet the new parent company to award-winning indie book publisher Moppet Books and poster publisher Wall Encyclopedia. They make small-run, high quality, vividly illustrated books and posters to spark learning and imagination in children that appeal to modern, design-savvy parents. So of course the branding and web store design had to follow that modern, fun design aesthetic.