Book design and creative direction of a cookbook concept for the Swedish market entitled CALIFORNIA: Recipes from the American West Coast. California is to Swedes today what New York was ten years ago - it's the land of opportunity, where beauty, pleasure, nature and an active lifestyle provides both quality of life, and happiness. A Mediterranean climate year round mixed with a rich cultural melting pot, has made California cuisine one of the most exciting food scenes. Modern youthful photography (pulled for inspiration only) and my original illustrations provide the vibe for this truly unique cookbook.